China's Qingdao Tianyi Group, a comprehensive large-scale joint stock group, has stepped into the world of Tourism 4.0. The company's move comes as part of their efforts to enrich the tourist experience further, which aligns with the government's goal of driving the development of the tourism industry.
According to Qingdao Tianyi Group officials, the global travel industry has undergone significant changes in recent years, fueled by advances in technology. As such, the company sought to leverage these technological trends to attract international and domestic tourists to China. By combining its expertise in various industries, Qingdao Tianyi Group is uniquely equipped to produce innovative travel solutions to satisfy modern tourists' demands.
Tourism 4.0
Tourism 4.0, also known as smart tourism, is the integration of the Internet of Things, artificial intelligence (AI), big data, and other digital technologies into the tourism industry. It aims to provide tourists with a personalized, seamless and enhanced travel experience. In the era of Tourism 4.0, tourists' behavior can be analyzed as massive data, and companies will be able to develop high-quality tourism products and services tailored to their specific needs through the power of smart marketing and advertising techniques.
Qingdao Tianyi Group's strategy
Qingdao Tianyi Group's new initiative is aimed at creating a travel ecosystem powered by cutting-edge technology. The company has a broad range of subsidiaries, and the aim is to leverage their expertise and resources to provide tourists with comprehensive and high-quality travel experiences, from accommodation, tourism transportation, catering, entertainment, cultural tours, to daily necessities.
The Group intends to achieve the following:
A smart resort experience
Qingdao Tianyi Group's plan includes building smart resorts that offer a unique experience for tourists. Through IoT technology, the company will provide tourists with intelligent locking devices and smartwatches that allow them to navigate resorts easily. This will also eliminate the cumbersome processes of traditional resorts, such as check-in and check-out procedures.
Tourist attraction development
Qingdao Tianyi Group's sister company, Qindao Shihailin Construction Development Co., Ltd, will explore tourism development projects. The long-term plan is to acquire and develop tourist destinations globally, leveraging the use of big data analysis and artificial intelligence. The company aims to satisfy a wide range of tourist preferences, including scenic spots in natural parks, historical and cultural destinations, and other featured spots.
Customized travel itineraries
The Group also intends to offer customized travel itineraries for tourists. By analyzing tourists' online behavior and preferences, the company will develop personalized travel plans that meet their specific preferences. The Group will be able to provide an end-to-end travel experience, from accommodation to transportation, entertainment to cultural tours, and daily necessities.
Catering services
Qingdao Tianyi Group has a subsidiary called Tianma Catering, which manages a series of high-end restaurant chains. The company plans to leverage its catering endeavors within its travel ecosystem to offer tourists an unparalleled culinary experience. By analyzing tourists' dining preferences, the company will develop precise recommendations for high-end dining experiences catered to the tourist's taste buds.
Qingdao Tianyi Group intends to use its robust industrial chains to satisfy modern tourists' needs, making 'smart tourism' the key element in its new strategy. By utilizing the latest technology and data analysis, they will provide enhanced travel experiences for the next generation of tech-savvy and sophisticated tourists.
Conclusion
By investing in Tourism 4.0, Qingdao Tianyi Group is positioning itself as a global player in the travel industry. Their strategy will create new opportunities that align with the government's initiatives to drive tourism development forward. The company's experience and expertise, combined with cutting-edge technologies, will undoubtedly lead to an unprecedented travel experience for tourists, and this could be the key to attracting people to China from all over the world.